Facial Aesthetics
2008 in the United States
The Man
Whom Started Aesthetics in the USA
and Pushed
for Paramedical Aesthetics
Ron Renée,
International Leader, Entrepreneur and Legend
“Everything has
beauty, but not everyone sees it."
Confucius (551 BC - 478 BC); Chinese philosopher.
THE BEAUTY INDUSTRY SINCE MY INTRODUCTION IN
1957 HAS GONE
THROUGH SOME VERY RADICAL CHANGES.
SCHOOLS
WERE TEACHING FINGER WAVING, STAND UP CURLS,
SYNRCO
JETS, THE
FIRST ROLLERS, WERE NEW ON THE SCENE. HAIR STYLES WERE
WET SET AND DRIED UNDER HOOD DRIERS. THEN
BRUSHED OR COMBED
OUT TO THE FINISHED STYLE.
HAIR COLORING
WAS VERY LIMITED IN COLOR SELECTION TO BASIC
SHADES, BLEACHES WERE VERY HARSH, YOU COULD
FRY AN EGG ON THE
HEAT IT PRODUCED TO THE HEAD. MANY CHEMICAL
BURNS OCCURRED
FROM SUCH BLEACHING.
PERMANENT WAVES
WERE ALKALINE AND COULD FRY THE HAIR. BUT AN
IMPROVEMENT OVER THE HEAT AND ELECTRICAL
PERMANENT WAVING
SYSTEMS.
FACIALS WERE BASED UPON COLD CREAMS, MUD PACKS AND
FRESHENERS. THERE WAS EARLY PRIMITIVE
EQUIPMENT. GRAVITY FLOW
WATER ACTIVATED BY GALVANIC ELECTRICAL
CURRENT FOR DEEP
CLEANSING. OTHER CURRENTS OF HIGH FREQUENCY
AND SINUSOIDAL.
THEORY FOR EXAMPLE: TAUGHT THAT SKIN COULD
ONLY ABSORB SMALL
AMOUNTS OF LANOLIN.
MANICURES WERE VERY BASIC WITH HAND MASSAGE AND LIMITED
LACQUER COLORS.
THEN AROUND THE MID SIXTIES A
NEW DISCOVERY, OR AT LEAST WE
THOUGHT,
CAME ON TO FASHION. TEASING AND IT TOOK OFF LIKE
WILD FIRE. IT GOT TO WHERE
YOU COULD NOT TEASE THE HAIR WIDE
OR HIGH ENOUGH. SO FASHION
INTRODUCED THE WIG LETS FOR
EXTENSIONS AND HEIGHT.
WIGS HELPED OUT WHEN CLIENTS HAIR
STYLE COLLAPSED BEFORE THEIR
NEXT APPOINTMENT. THIS WAS THE
INTRO OF “BIG HAIR” AND TEXAS
WOMEN LOVED IT. AND MANY STILL
DO!
THE AFROS
CAME ON THE FASHION TABLE FOR THE PEOPLE OF COLOR
AND THEN THE
CAUCASIANS STARTED GETTING AFRO PERMS
INCLUDING THE
MEN. WHILE THE PEOPLE OF COLOR WENT FROM
RELAXING TO JERI CURLS, WHICH
REALLY WAS A CHEMICAL REWAVE.
VIDAL SASSOON
CAME INTO VOGUE WITH HIS GEOMETRIC HAIRCUTTING
ALONG WITH BLOW
DRYING.
THIS BEGAN TO CHANGE
THE BEAUTY INDUSTRY DRAMATICALLY AND
EVEN
PRODUCED A SLUMP IN THE ECONOMICS UNTIL IT LEVELED OUT.
AS WOMEN SOON LEARNED TO
MANAGE THEIR OWN HAIR BETWEEN LESS
FREQUENT SALON VISITS. FACIALS
WERE NOT MUCH IN DEMAND BY THE AVERAGE WOMEN. NOR,
WERE MANICURES.
HOWEVER, IN THE MID
SEVENTIES EUROPEAN SKIN CARE CROSSED THE
OCEAN.
IT STARTED A TREND
WHICH HAS CONTINUED TO ESCALATE TO A VERY
HIGH DEMAND. FOLLOWED
BY MANICURING AND NAIL
ENHANCEMENTS.
EVEN THOUGH SKIN CARE CAME BEFORE.
IT NEVER
HAD THE IMPACT
THAT NAILS DID FOR THE INDUSTRY
SO EARLY ON!
MASSAGE CAME OUT
OF THE CLOSET IT BROKE AWAY FROM THE IMAGE
OF PROSTITUTION INTO A VALID
HEALTH AND BEAUTY AID.
AROMATHERAPY HELPED ESCALATE
THE POPULAR DEMAND FOR
TREATMENTS BY BOTH MEN AND
WOMEN.
SPAS WERE VERY
FEW IN THE USA UNTIL RECENT YEARS, DALLAS HAD
ONE OF THE FIRST IN TEXAS,
THE GREENHOUSE BY NEIMAN MARCUS.
NOW WE SEE SPAS AROUND
THE WORLD AND DAY SPAS IN MANY
SALONS ALL OVER
THE STATES. IT HAS BECOME RECOGNIZED
AS A SERVICE MANY WOMEN AND
MEN TREAT THEMSELVES TO FOR
PLEASURE AND APPEARANCE.
MAKE UP HAS BECOME AS
NATURAL AS SHAMPOO AND DEODORANT.
SKIN CARE PRODUCTS HAVE
BECOME A SCIENTIFIC EVOLUTION OF
INGREDIENTS AND ANTI-AGING
TREATMENTS. NOW MANY OF THE
DERMATOLOGISTS, WHO ONCE
"downgraded" CREAMS AND LOTIONS, SELL
THEM TO THEIR PATIENTS &
CLIENTS. WHILE MANY HAVE AESTHETICIANS
OFFERING TREATMENTS AS WELL.
PARAMEDICAL
AESTHETICS HAS BECOME A SPECIALIZE ADVANCEMENT
FOR TREATMENTS SANCTIONED BY
DERMATOLOGISTS AND COSMETIC
SURGEONS.
NOW MANY PHYSICIANS PRACTICE
IN CORRELATION ALONG SIDE
AESTHETICIANS IN
PARAMEDICAL SPAS AND SALONS. WHERE EACH
COMPLIMENTS THEIR SERVICES
TREATMENTS AND SURGERIES.
PHARMACEUTICAL
COMPANIES ARE GETTING ON THE WAVE OF THE
MARKET
AND MANY PHYSICIANS ARE FORMULATING COMPLETE SKIN
CARE TREATMENTS FOR A UNIQUE
AND VERY PROFITABLE MARKET.
I FEEL THAT TRANS DERMAL
TREATMENTS WILL BECOME A NEW
AVENUE THROUGH SCIENCE
TO ENHANCE AND IMPROVE THE RESULTS
FOR THE
PROFESSIONALS WHO
ADVANCE THEIR KNOWLEDGE AND
SKILLS.
AS LONG AS THERE IS SCIENTIFIC RESEARCH, THERE WILL
ALWAYS BE
ADVANCEMENTS IN ALL BEAUTY TREATMENTS.
ONE THING I WOULD LIKE
TO POINT - OUT NO MATTER HOW GREAT
YOU’RE KNOWLEDGE AND
PROFESSIONAL SERVICES,
SKILLS AND TECHNIQUES
ALONE CANNOT REPLACE THE HUMAN
TOUCH.
PEOPLE SKILLS AND AWARENESS
WILL ALWAYS REMAIN THE MOST
VALUABLE ASSET
YOU HAVE WHEN DEALING WITH THE PUBLIC.
CREATIVE TALENT
ALONE DOES NOT MAKE SUCCESS.
YOU MUST HAVE THE ABILITY
TO COMMUNICATE IN A CARING AND
FRIENDLY MANNER,
MAKING THE CLIENT THE IMPORTANT FOCUS IN
EVERY ANGLE.
THEY NEED TO EXIT YOUR SERVICES MENTALLY AND
PHYSICALLY
ENHANCED BY YOUR TENDER LOVING CARE…..
THAT IS
WHAT MAKES THE
CASH REGISTER HAVE A LASTING
RING.
EACH OF YOU
GRADUATES HAVE MADE A MANOR LIFE CHANGING
DIRECTION
WHEN YOU ENROLLED IN THIS SCHOOL.
NOW YOU HAVE AN OPEN
WINDOW OF OPPORTUNITY.
HOW YOU USE THAT
WINDOW WILL DETERMINE YOUR FUTURE.
I WOULD LIKE TO
SHARE WITH YOU SOME HIGHLIGHTS OF THE
COSMETOLOGY
INDUSTRY AND HOW SOME OF MY
EXPERIENCES
THROUGHOUT MY
CAREER MIGHT HELP INFLUENCE YOU WITH
SOME OF THE
DECISIONS IN YOUR FUTURE.
CONTINUE TO “ NONE OF US ARE HERE BY
ACCIDENT………
NONE OF US ARE HERE BY
ACCIDENT. WE WERE CREATED FOR A
PURPOSE………A
BEST SELLER, SOLD OVER 6 MILLION COPIES…. ”THE
PURPOSE DRIVEN
LIFE” BY RICK WARREN …. WHEN I READ
IT, I FELT, I
AM LIVING IT,
EVEN TODAY…….. I
PREFACE MY STORY WITH THIS FOR IT
BECAME ONE OF THE MAJOR
TURNING POINTS IN MY LIFE.
I HAD NEVER HEARD OF A
PURPOSE DRIVEN LIFE WHEN I WAS YOUNG
AND I WAS HAVING A
DIFFICULT TIME FINDING JUST WHAT I WANTED
TO DO IN LIFE.
I HAD DECIDED THAT COLLEGE WAS NOT MY FORTE’, AS
I ONLY MADE IT THROUGH ONE
SEMESTER. RETURNING BACK TO MY
FAMILY
WHICH HAD RELOCATED TO MINERAL WELLS, WEST OF FORT
WORTH. MY FATHER HAD A
PLUMBING COMPANY AND AS A
YOUNG BOY I HAD WORKED MY
SUMMERS AS A HELPER, MUCH TO MY
DISLIKE FOR SUCH
NASTY, DIRTY WORK NOW ABOUT 22 YEARS OLD,
I
WAS DIGGING A DITCH
TO LAY A SEWER LINE ONE HOT JULY DAY ABOUT
110 DEGREES.
WHEN A MAN WHO LIVED ACROSS THE STREET FROM
WHERE I WAS DIGGING,
DROVE BY IN A BRAND NEW CHRYSLER
CONVERTIBLE,
AROUND 9:00 AM, I HAD ALREADY BEEN OUT THERE FOR
AT
LEAST TWO HOURS.
THEN AROUND 4:30 HE CAME HOME AND I WAS
STILL DIGGING THAT
DITCH, SOAKED TO THE BONES WITH SWEAT.
NEEDLESS TO SAY I WAS
IMPRESSED NOT ONLY WITH THE CAR BUT ALSO
HIS WORK SCHEDULE.
I WONDERED WHAT JOB HE HAD. WAS HE A
DOCTOR, LAWYER,
MINISTER, BUT WHATEVER HE
WAS I WANTED A
JOB LIKE HE HAD.
POINT MADE….. SEE YOU NEVER KNOW WHO IS
WATCHING YOU AND WHO
YOU MIGHT INFLUENCE, WHETHER IT BE GOOD
OR BAD.
NOT LONG AFTER THAT
I WAS AT A TAVERN AFTER WORK HAVING A
DRINK, WHEN IN WALKED THIS
MAN. SURPRISED AND EXCITED I ASKED
THE BARTENDER
WHO WAS THIS GUY. HE ASKED IF I WOULD LIKE TO MEET
HIM, AND OF COURSE I JUMPED
AT THE CHANCE. HIS NAME WAS BILL COX,
OWNER OF THE BEAUTY
SALON IN THE BAKER HOTEL
IN MINERAL
WELLS. I
PUT HIM THROUGH THE 3RD DEGREE. HE
SUGGESTED I GO FOR AN
INTERVIEW
AT THE ISBELL'S UNIVERSITY
OF BEAUTY CULTURE IN FT
WORTH. HE SAID IT WAS THE
BEST SCHOOL. THAT IT WAS VERY
IMPORTANT
TO GET THE BEST TRAINING TO BE SUCCESSFUL.
YOU KNOW, THERE ARE
MANY TIMES IN PEOPLES LIVES DOORS AND
WINDOWS OPEN WITH
OPPORTUNITIES, YET, WE FAIL TO MAKE THE
RIGHT CHOICES OR BE
EXPEDIENT. I AM SURE YOU HAVE
HEARD TIMING IS
EVERYTHING……
SHORTLY AFTER THAT
MEETING. OUR COMPANY HAD BEEN CALLED TO
THE BUS STATION WITH A
BACKED UP SEWER. I WAS ANKLE DEEP
TRYING TO GET THE
PROBLEM SOLVED.
IT WAS AS IF A LIGHT SWITCH
WAS CLICKED IN MY
MIND. THAT BECAME ONE OF
THE FIRST MAJOR
TURNING POINTS IN MY
LIFE…..
I TOOK THE STEP
OUT OF MY COMFORT ZONE. I
TOLD MY FATHER
I HAD HAD IT WITH
PLUMBING AND WANTED TO
SEEK OUT THE
COSMETOLOGY
SCHOOL. MY FATHER WAS
NOT PLEASED, TO SAY THE
LEAST.
MEN IN THOSE DAYS DID NOT WORK IN THE BEAUTY BUSINESS.
BUT, BEING GREAT LOVING
CHRISTIAN PARENTS THEY ALLOWED ME TO
STEP OUT AND TAKE
THE CHALLENGE. I HAD BEEN
TAUGHT MANY OF
THE BASIC PRINCIPLES
OF LIFE. ESPECIALLY “BE
THE BEST THAT YOU
CAN BE AT WHATEVER YOU
CHOOSE TO DO”!
WITH THIS PRINCIPLE
IN TACT, I BEGAN MY TRAINING IN COSMETOLOGY.
MY ATTENTIVE, PERSISTENT
AND DETERMINED ATTITUDE AND EFFORTS
CAUGHT THE ATTENTION
OF THE OWNER, MAYME ISBELL. HAVING
COMPLETED THE COURSE SHE
ASKED IF I WOULD BE INTERESTED IN AN
INSTRUCTORS COURSE.
THIS WAS ANOTHER
TURNING POINT IN MY EARLY CAREER.
MAYME ISBELL
WAS A PIONEER AND INNOVATOR OF THE COSMETOLOGY
INDUSTRY.
SO SHE TOOK ME UNDER HER
WING AND I RELOCATED TO LUBBOCK TO
HER MAIN
HEADQUARTERS.
I TRULY BELIEVE HAD IT
NOT BEEN FOR THE STRICT, DEMANDING
YET CARING PROFESSIONAL
MAYME POWELL, I WOULD NOT HAVE
SUCCEEDED IN
COSMETOLOGY AND MANY OTHER ENDEAVORS.
IN THOSE DAYS I WAS
A VERY INSECURE, SHY AND BASHFUL PERSON.
HOWEVER, SHE MUST
HAVE SEEN SOMETHING IN ME THAT OTHERS HAD
OVERLOOKED.
IN ADDITION TO MY
COSMETOLOGY INSTRUCTORS TRAINING. SHE
REQUIRED ME TO
ENROLL IN THE DALE CARNEGIE COURSE.
“THE
POWER OF POSITIVE
THINKING AND HOW TO WIN FRIENDS AND
INFLUENCE
PEOPLE.”
THIS WAS ANOTHER MAJOR TURNING POINT IN
MY LIFE.
IT OPEN MY MIND AND SPIRIT THAT ALL THINGS ARE
POSSIBLE. SUCH
WONDERFUL LESSONS OF LIFE.
I HAVE CARRIED
THAT WITH ME ALL THESE
YEARS. MAYME ISBELL
BECAME MY MENTOR…
OVER THE FIRST FEW
YEARS I MANAGED SOME OF HER SCHOOLS AND
TAUGHT ALL PHASES
OF COSMETOLOGY. I WENT ON TO
BECOME AN
OWNER OF SALONS, BEAUTY
SUPPLIES, SCHOOLS AND IN THE MID
SEVENTIES DURING ONE OF MY
ANNUAL TRAVELS TO EUROPE FOR
ADVANCED TRAINING.
I DISCOVERED THAT AESTHETICS’
WAS QUITE BIG IN EUROPE.
BEING ONE WHO WANTED TO BE A
LEADER,
I TOOK ANOTHER TURNING POINT INTO AESTHETICS’ AND
ADDED THIS
TRAINING IN MY SCHOOL. FAST FORWARD.
IN 1975 I FOUNDED
“AESTHETICIANS
INTERNATIONAL ASSOCIATION”
FOR THE ADVANCEMENT OF
EDUCATION AND PUBLIC AWARENESS OF
AESTHETICS’.
WE STARTED PRINTING A
NEWSLETTER FOR OUR MEMBERS. IN 1979 WE
HELD THE FIRST AESTHETICS
CONGRESS BRINGING OVER THE
EDUCATORS FROM
EUROPE TO LECTURE AND TEACH
SPECIAL
TECHNIQUES WITH MANY
HANDS ON CLASSES.
AROUND 1980 I FOUNDED THE
“ACADEMY OF LEGENDS” TO SPOTLIGHT
THE PIONEERS AND
ENERVATORS OF THE AESTHETICS INDUSTRY. WE
ALSO TOOK WHAT HAD BEEN
THE AIA NEWSLETTER AND TURNED IT
INTO A MAGAZINE.
THEN IN 1988 I TURNED THE MAGAZINE INTO A
PROFESSIONAL MAGAZINE
“DERMASCOPE” THAT IS STILL BEING
PUBLISHED TODAY.
THE SAME YEAR I PRODUCED THE FIRST
AESTHETICS’ WORLD
EXPO IN DALLAS, TX. EXPANDING INTO
NEW YORK
CITY, BEVERLY HILLS, CA
AND OTHER US CITIES PLUS CANADA AND
PUERTO RICO.
IN 1995 AFTER 40 YEARS
IN THE COSMETOLOGY, AESTHETICS,
TRADESHOWS AND
PUBLISHING, THE MOST DRAMATIC
TURNING POINT
IN MY ENTIRE
PROFESSIONAL LIFE TOOK PLACE.
WILLIAM STRUNK,
WHO HAD BEEN AN AESTHETICS
STUDENT IN MY SCHOOL AND HAD
WORKED FOR ME WITH
THE MAGAZINE AND TRADE SHOWS.
DECIDED HE WANTED TO
TAKE OVER THIS RESPONSIBILITY FOR HIS
CAREER.
SO AS EASILY AS I STARTED OUT ON THIS PROFESSIONAL
JOURNEY,
AS SWIFTLY AS THE CLICK OF A LIGHT SWITCH,
I STEPPED
DOWN AND GAVE
THE REIGNS TO WILLIAM..
ANOTHER
NEW WINDOW HAD OPENED IN MY WORLD, ONE OF MAJOR DIRECTION.
AFTER A COUPLE OF
YEARS OF MENTAL & PHYSICAL RECOVERY I
OPENED
A REAL ESTATE BUSINESS IN PUERTO VALLARTA, MEXICO.
FORTUNATELY
OR UNFORTUNATELY,
IT WAS GROWING INTO ANOTHER
BUSINESS CAREER,
WHICH I CHOSE NOT TO PURSUE. I
GAVE THE
COMPANY TO MY
MEXICAN MANAGER WHICH HE STILL OPERATES TODAY.
1999 I TOTALLY
RETIRED, MOVED TO SAN ANTONIO. NOW AT
ALMOST 70 YEARS OF AGE. MY
LIFE HAS TAKEN ONE OF THE MOST
REWARDING AND
ETERNAL TURNING POINTS. THE
WINDOWS OF HEAVEN
HAVE OPENED AND
SHOWN A NEW LIGHT ON MY LIFE, BODY, SOUL AND
SPIRIT.
I HAVE MADE A COMMITMENT TO MINISTER TO OTHERS THAT
MIGHT NEED HELP IN FINDING
THEIR WAY OUT OF THE DARKNESS INTO
ETERNAL LIFE. A LIFE SO
RICH AND SWEET. SO PEACEFUL AND
THE REWARDS ARE EVERLASTING.
“IF EACH OF YOU CAN EXPERIENCE
HALF OF THE
BLESSINGS I HAVE HAD ON THIS JOURNEY,
YOU SHOULD
LIVE A VERY
REWARDING LIFE. IF YOU FIND THE
ETERNAL LIGHT, YOUR
REWARD ALSO WILL BE
EVERLASTING. MAY YOU BE BLESSED BEYOND
YOUR DREAMS.
NOW….
“My interest is in
the future, because that's where I'll be spending
ETERNITY."
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